At Quoss we like to take retail further. We are specialists in store management and we take care of every detail to achieve the best results, always putting people at the center of the entire process.
Balmore Atlantic “BA”: A spin-off of Afex Suns S.A.
Afex Suns (previously Afex Electronics) is a family enterprise with four decade experience in consumer electronics distribution. At the beginning of the 80's Afex Electronics introduced AIWA products in Spain as the exclusive distributor.
SUNSTECH
In 2003 we launched the Sunstech brand, a leader of consumer electronics in Spain. It sells products such as TVs, tablets and portable audio to major Spanish retailers including MediaMarkt, El Corte Inglés, Carrefour and Fnac amongst others. Sunstech totals up to 34 million euros in annual billing and 1 million units sold per year.
BALMORE ATLANTIC
Balmore Atlantic started operations in 2017 and today has 17 Xiaomi Stores in prime locations throughout Spain and Portugal. In 2020 and 2021, despite the Covid crisis, BA expanded its store presence to Canary Islands, Asturias and Portugal. The road map for the future is to continue opening stores based on a strong and sustainable partnership with Xiaomi.
1970
2003
2017
Xiaomi’s best partner in Spain
BA has been the first Xiaomi partner for the opening and management of Xiaomi Stores in West Europe. La Vaguada was the first Xiaomi store to open in Madrid in November 2017 and Gran Via 2 the first store to open in Barcelona in February 2018.
Our Aim
Spanish retail leader for Xiaomi stores:
Our aim is to find the best locations, to build the best stores, plan innovative 360 marketing strategies and train our staff in the best technical and sales strategies.
We want to be close to our consumers by opening brick and mortar stores in prime locations of selected cities. We offer our customers a wide variety of services and tailored solutions and we work diligently to make the shopping experience unique.
Xiaomi Asturias
Autovía Ruta de la Plata, Km.4, 5 33429 Paredes El Cuetu, Asturias
C.C. La Vaguada, Madrid
Av. de Monforte de Lemos, 36 28029 Madrid
Xiaomi Sol, Madrid
S/Calle de Carretas, 5 28012 Madrid
C.C. Parquesur, Leganés
Av. de Gran Bretaña, s/n, 28916 Leganés
Xiaomi Lleida
Carrer Major, 1, 25007 Lleida, España
C.C. La Maquinista, Barcelona
S/Potosí, 2, 08030 Barcelona
C.C. Splau, Cornellà
Av. del Baix Llobregat s/n, 08940 Cornellà de Llobregat
Xiaomi Sabadell
Rambla 72, 08201 Sabadell, Barcelona
C.C. Gran Via 2, L’Hospitalet
Avinguda de la Granvia, 75, 08908 L'Hospitalet de Llobregat
C.C. Finestrelles, Esplugues
S/ Laureà Miró, 38, 08950 Esplugues de Llobregat
Xiaomi La Orotava
TF-5, 36, 38312 La Orotava, Santa Cruz de Tenerife
CC. Meridiano, Tenerife
Av. Manuel Hermoso Rojas, 16 38005 Santa Cruz de Tenerife
C.C. Las Arenas, Las Palmas
Ctra. del Rincón, s/n, 35010 Las Palmas de Gran Canaria
We seek to increase every team's technical and product knowledge through their development and training. The objective is to help each organization achieve their goals by providing them with commercial expertise, customer service excellence and other specific retail skills.
Balmore Atlantic has an ambitious plan to continue its expansion with new official Mi Stores in Spain.
PORTUGAL NEW OPENINGS Balmore Atlantic has an expansion plan already approved by Xiaomi to open 8 new Mi Stores in Portugal in 2021 (2022?)
Balmore Atlantic is working hand in hand with Xiaomi to define the retail experience of the future. As the first partner of the brand in Spain to introduce the new concept stores Xiaomi 2.0 and 3.0, Balmore Atlantic stores offer a new shopping experience that improves the way Xiaomi's best products are discovered.
Balmore Atlantic is a pioneer in implementing click & collect solutions which offer a better and faster experience for the most demanding clients.
Stores
New Openings
Contact
If you wish to collaborate with us, please send us your information and we will contact you:
CEO – Balmore Atlantic S.L.U – 2017 Xiaomi Authorized Retailer. Xiaomi first official partner in the launch and management of official Mi brand stores in Spain.
CEO – Zopo Iberia S.L.U – 2015 Introduction of the telephony brand ZOPO in Spain with distribution agreements with strategic partners reaching high brand notoriety based on sponsorship agreements.
CEO – Afex Suns S.A – 2003 Distributor and owner of Sunstech, the major consumer electronics brand for TVs, tablets, portable audio, etc.
Counselor at Balmore Atlantic José María Martínez de Haro
Madrid
Investor with more than 16 years of experience in venture capital funds and hedge funds internationals
President of Natenvaquer - 2017-Present Leading company in photovoltaic parks in Spain
Counselor of ETFmatic – 2017-2018
President of Aleia Roses – 2016-2018
Investor in Elliott Advisors – 2013-2016 $35bn Hedge Fund
Vice President in MatlinPatterson – 2008-2013 $9bn Distressed Private Equity
Associate in CQS Management – 2005-2007 $9bn Hedge Fund
Previously worked 2 years in investment banking at Calyon and ING Degree in Business Administration from ICADE
Counselor at Balmore Atlantic Daniel Irigoyen
Barcelona
Lawyer with years of experience and magistrate with more than 11 years of experience in Barcelona
Practicing lawyer col.40.569 – 2013-Present Ilustre Colegio Abogados de Barcelona specialist in matters of society, commercial contracts, restructuring, bankruptcy law, industrial property, competition law, litigation and arbitration.
Associate professor in the Master of International Business Law at ESADE in Barcelona – 2013-2016
Author of various publications on bankruptcy law, commercial and industrial property law, as well as associate professor in the cathedra of commercial law at Universitat Pompeu Fabra – 2009-2013
Magistrate-Judge by opposition, commercial specialist, currently in voluntary excellence regime – 2002-2013
Retail Director Guillermo Durich
Barcelona
Economist, 20 years of experience in Expansion and Management of Retail chains
Expansion & Retail Manager of Balmore Atlantic – 2017-Present SL. Tech sector store chain for the distribution of the Xiaomi brand
CEO at Canada House – 2013-2016 Kids fashion chain store with 95 locations
ICIL Master in Logistics - 2009
Deputy Director of Mit Mat Mama. Sales and expansion manager – 2001-2013 Chain stores of women's fashion and accessories. With more than 20 points of sale in Spain, multi brand channel.
Product and planning manager of Timberland for Spain and Portugal – 1997-2001 Multichannel brand of clothing, footwear and accessories
ESADE Business School. BA -1995-1997
Head of Marketing Omar Lamarca
Barcelona
MBA engineer specialized in market trends and latest technologies
Head of Marketing - Balmore Atlantic S.L – 2017-Presente
ESADE Business School -Executive MBA – 2017-2018
Head of Marketing - Afex Suns S.A – 2019-2020
ESADE Business School - Executive Master in Marketing & Sales – 2017