We reimagine
retail

At Quoss we like to take retail further. We are specialists in store management and we take care
of every detail to achieve the best results, always putting people at the center of the entire process.

About Us

Milestone

AIWA
Balmore Atlantic “BA”:
A spin-off of Afex Suns S.A.
Afex Suns (previously Afex Electronics) is a family enterprise with four decade experience in consumer electronics distribution. At the beginning of the 80's Afex Electronics introduced AIWA products in Spain as the exclusive distributor.
SUNSTECH
In 2003 we launched the Sunstech brand, a leader of consumer electronics in Spain. It sells products such as TVs, tablets and portable audio to major Spanish retailers including MediaMarkt, El Corte Inglés, Carrefour and Fnac amongst others. Sunstech totals up to 34 million euros in annual billing and 1 million units sold per year.
BALMORE ATLANTIC
Balmore Atlantic started operations in 2017 and today has 17 Xiaomi Stores in prime locations throughout Spain and Portugal. In 2020 and 2021, despite the Covid crisis, BA expanded its store presence to Canary Islands, Asturias and Portugal. The road map for the future is to continue opening stores based on a strong and sustainable partnership with Xiaomi.
1970
2003
2017
Xiaomi’s
 best partner
 in Spain
BA has been the first Xiaomi partner for the opening and management of Xiaomi Stores in West Europe. La Vaguada was the first Xiaomi store to open in Madrid in November 2017 and Gran Via 2 the first store to open in Barcelona in February 2018.

Our Aim

Spanish retail leader for Xiaomi stores:
Our aim is to find the best locations, to build the best stores, plan innovative 360 marketing strategies and train our staff in the best technical and sales strategies.
We want to be close to our consumers by opening brick and mortar stores in prime locations of selected cities. We offer our customers a wide variety of services and tailored solutions and we work diligently to make the shopping experience unique.
Xiaomi Asturias
Autovía Ruta de la Plata, Km.4, 5 33429 Paredes El Cuetu, Asturias
C.C. La Vaguada, Madrid
Av. de Monforte de Lemos, 36 28029 Madrid
Xiaomi Sol, Madrid
S/Calle de Carretas, 5 28012 Madrid
C.C. Parquesur, Leganés
Av. de Gran Bretaña, s/n, 28916 Leganés
Xiaomi Lleida
Carrer Major, 1, 25007 Lleida, España
C.C. La Maquinista, Barcelona
S/Potosí, 2, 08030 Barcelona
C.C. Splau, Cornellà
Av. del Baix Llobregat s/n, 08940 Cornellà de Llobregat
Xiaomi Sabadell
Rambla 72, 08201 Sabadell, Barcelona
C.C. Gran Via 2, L’Hospitalet
Avinguda de la Granvia, 75, 08908 L'Hospitalet de Llobregat
C.C. Finestrelles, Esplugues
S/ Laureà Miró, 38, 08950 Esplugues de Llobregat
Xiaomi La Orotava
TF-5, 36, 38312 La Orotava, Santa Cruz de Tenerife
CC. Meridiano, Tenerife
Av. Manuel Hermoso Rojas, 16 38005 Santa Cruz de Tenerife
C.C. Las Arenas, Las Palmas
Ctra. del Rincón, s/n, 35010 Las Palmas de Gran Canaria

Our Stores

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Our Team

We seek to increase every team's technical and product knowledge through their development and training. The objective is to help each organization achieve their goals by providing them with commercial expertise, customer service excellence and other specific retail skills.
Owner and CEO
Víctor Planas
Barcelona
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Counselor at Balmore Atlantic
José María Martínez de Haro
Madrid
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Counselor at Balmore Atlantic
Daniel Irigoyen
Barcelona
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Retail Director
Guillermo Durich
Barcelona
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Head of Marketing
Omar Lamarca
Barcelona
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Next Steps

Balmore Atlantic has an ambitious plan to continue its expansion with new official Mi Stores in Spain.
PORTUGAL NEW OPENINGS
Balmore Atlantic has an expansion plan already approved by Xiaomi to open 8 new Mi Stores in Portugal in 2021 (2022?)
Balmore Atlantic is working hand in hand with Xiaomi to define the retail experience of the future. As the first partner of the brand in Spain to introduce the new concept stores Xiaomi 2.0 and 3.0, Balmore Atlantic stores offer a new shopping experience that improves the way Xiaomi's best products are discovered.

Balmore Atlantic is a pioneer in implementing click & collect solutions which offer a better and faster experience for the most demanding clients.
Stores
New Openings

Contact

If you wish to collaborate with us, please send us your information and we will contact you:
Street: Metall 6-8
08110 - Montcada i Reixach
+34 934851051
info@quoss-group.com